Toyota Fortuner executes Bluetooth-enabled campaign

The recently-launched SUV Toyota Fortuner has come up with a Bluetooth campaign in Delhi, Cochin, Mumbai and Hyderabad airports. The campaign that started early September would continue till the month-end. The product displayed in the airports has been Bluetooth-enabled which provides rich content and relevant information about the vehicle to the passengers waiting in the lounge.

The campaign is created and executed by Telibrahma, a Bangalore-based Bluetooth solution provider.

The Bluetooth-enabled campaign for Toyota Fortuner at Delhi airport

The Bluetooth-enabled campaign for Toyota Fortuner at Delhi airport
“This is a high-end vehicle with superior technology. Normally, promoters fail to communicate properly about the vehicle to the target audience with just car displays in airports. This is the fundamental challenge in automobile industry today. Besides, it also costs a good amount of money which might not give the required ROI to the advertiser. So what we have tried to do is to help the automobile company with a solution that would give him value for investment,” said Suresh Narasimha, founder and CEO of Telibrahma.

This is the first time that rich content has been used which provides both video-like experience as well as interactivity. The activity would enable waiting passengers to visualise different colours of the vehicle and also get relevant information about the vehicle, dealers, and their contact details using mobile handsets.

“We have tried to do this for the first time so far as the automobile sector is concerned. In fact, no one has done such a campaign at airports so far. We are eagerly awaiting the results of how many people accessed and downloaded the content. This was a good option as all information was available to the consumer at their convenience. In airports, there are restrictions as no one can stand and provide information to the consumer, therefore this new concept has a lot of relevance. We plan to go for more such campaigns in future as well because this is something new and innovative as well as engaging with the audience,” said a Toyota company spokesperson.

The activity can also be made available to passengers using GPRS by sending an SMS to the number displayed on the banner. While Bluetooth would be available free of cost, there would be charges applicable for GPRS.

Source: http://www.network2media.com/index.php?option=com_content&view=article&id=988:toyota-fortuner-executes-bluetooth-enabled-campaign&catid=5:news&Itemid=3

Toyota ‘FORTUNER’ Registers Record High Bookings

Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced that it had received a record 5000 bookings of the Fortuner in just over a month. TKM is trying to ramp up monthly production figures from 500 to 600 units to meet high customer demand and is also planning to sell 2500 units of the Fortuner during 2009 versus the earlier announced target of 2000 units. As of now, TKM dealers have been advised to take customer orders without advance payments, while committing to a tentative date of delivery.


TKM performance in August 2009:
TKM announced a 35 % growth in overall sales in August 2009 over the same month last year. The Corolla Altis has registered a 91% rise in sales for January-August 2009 as against the corresponding period last year, thus reinforcing its market leadership position.

Commenting on the record bookings received for Fortuner and on the growth in sales in August ’09, Mr. Sandeep Singh, Deputy Managing Director (Marketing), TKM said, “TKM would like to thank its customers for reposing their faith in Toyota products and will continue to strive to achieve enhanced customer satisfaction.”

TKM is also considering a price increase in Corolla Altis and Innova due to rising input costs and fluctuation in exchange rates.

For details, please refer to http://www.toyotabharat.com/

Source: http://www.pr-inside.com/toyota-fortuner-registers-record-r1470082.htm

New Toyota Fortuner 2009

The Much Awaited SUV from Toyota’s stable is all set to roll out in India. The Toyota Fortuner which has kept the Indian market waiting for quite sometime now would be screaming through the Indian terrain by this year end. This one would be the face lifted version which was recently launched in Malaysia & it would for sure be a treat to drive. Built on the IMV platform as the Innova & Hilux, it would be assembled in India at its Bidadi factory in Bangalore. This would result in an aggressive pricing to compete with CRV & the Captiva. It would be available in 2.7V Petrol & 2.5G Diesel variants. The petrol version would have 4-cylinder, in-line 16-valve, DOHC, VVT-i engine where-as the diesel one would have DOHC Turbo diesel. Both the variants would come with only auto transmission in its 2009 face lifted version.

Some of the key features would be:

1. New projector headlamps and fascia,
2. New rear lights
3. DVD Navigation system
4. Blue-tooth connectivity
5. New light sand interior
6. Electronic-adjustable driver seat,
7. Rear cool air conditioning from ceiling for second and third row
8. Vehicle Stability Control with Traction Control
9. Electronic Brake Force Distribution with Brake Assist
10. All Wheel Drive (AWD)
11. Redesigned front grille and Headlamps lamps

Source: http://www.iwebie.com/toyota-fortuner-2009